Sell Smart. Sell Right.

What Sellers Worry About Most

Selling a Home is Stressful!

95% of home sellers found selling a home to be a stressful experience (Zillow, 2019). Sellers stressed out about:

  • Will the home sell for the desired price? 
  • Will the home sell in the desired timeframe?
  • What if an offer on the home falls through?
  • What if the timing on sale of the home and buying another doesn’t work out?
  • What if buyers are not seriously interested in the home?

Jason and Kelli Krafsky are veteran, dual-licensed REALTORS(R) with extensive experience selling homes. They can sell your property in Idaho's Greater Treasure Valley or Washington's Greater Puget Sound region.

Jason & Kelli Krafsky

Experience Stress-Free 

Home Selling with Us!

“Our goal is to eliminate the 'what if's' and make the home selling experience as stress-free as possible for our clients! How? We listen to the seller’s motivation to sell their home. Next, we drill down on the real-time market conditions for selling their specific property at a particular price point in a defined location. We share those findings and provide a realistic timeline, price range, and game plan to get the home sold. From there, we do everything in our power to get it done. From beginning to end, we keep our home sellers updated, informed, and empowered every step of the way!”

What's Your Home Worth?
How Can We Help?

What Sets Us Apart?

Option 1

Without Listing Agent
(FSBO, flat-fee service)

Option 2

Limited-Service
Listing Agent

Option 3
Full-Service Listing Agents
money
COSTS

Initial fees for listing a home on the MLS are covered entirely by the seller, including all marketing and associated costs. The seller assumes responsibility for these expenses to ensure the property's visibility.

Negotiable rates are available from agents with varying experience levels, affiliated with lesser-known brokerages. These agents might offer incentives to attract listings, despite potentially less comprehensive seller protection.

Sign a Listing Agreement with Jason and Kelli with agreed upon success fees for selling your home and full knowledge of all services offered, including the advantages of listing with experienced agents and a highly reputable brokerage.

dialogue
PRE-LISTING
CONSULT

The seller bears full legal responsibility for accurately completing all required, listing-related paperwork, with minimal suggestions provided by the MLS listing service regarding the home's listing.

Get a list of basic tips for listing a home with a possible in-person visit to the property for signing paperwork and other listing-related matters.

Our initial in-person walkthrough focuses on maximizing home valuation and buyer attraction. It includes a comprehensive explanation of listing paperwork and a client-centric timeline. A preliminary title report is ordered from a reputable title company.

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PROPERTY
PREPARATION

The seller is responsible for knowing what preparations are needed to sell the home, identifying contractors, and managing the preparation timeline. This includes coordinating all tasks to ensure the property is market-ready according to schedule.

Only essential listing preparation services are offered, aimed at helping sellers with the basic requirements to ready a home for the market, focusing on straightforward tasks without extensive support.

Receive room-by-room staging consultation to accentuate the home’s strengths and increase buyer appeal. If needed, a list of dependable and competent referrals provided for most any pre-listing issues, fixes, and improvements.

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Property
pricing

The seller relies on property search websites and automated pricing algorithms to set their home’s listing price. However, it is important to note that in many states, details of final home sales are not publicly accessible, which can impact the availability of accurate pricing data.

Although agents have limited access to MLS information on comparable homes, the ultimate decision regarding the listing price rests with the seller. This process may involve considering several market factors, but the responsibility for the final decision lies with the homeowner.

With all listings we do a deep dive into current listings and recent pending, sold, and expired listings with MLS-based research and interviewing listing agents for real-time market demand and offer activity. Sellers receive our report on the competition and recommendation on a viable list price.

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VISUAL
MARKETING

The seller manages decluttering, staging, and photographing each room, and may add home tour videos, digital floorplans, and drone images. These enhancements, while complex, are out-of-pocket expenses for the seller.

If the limited-service agent has a high-quality camera phone, they might offer video tours, digital floorplans, and drone footage, though this is not guaranteed.

Coupled with our pre-shoot staging recommendations, our online images of the property draw buyers’ attention. This includes professional photography, videography, digital floor plans, and drone footage. 

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MARKETING
MATERIALS

Sellers must create, acquire, and finance their own marketing materials, including yard signs, directional signage, and fliers. These efforts are necessary to ensure visibility but incur out-of-pocket costs for the seller.

Some limited-service agents provide fliers at an additional cost, but the availability of yard signs and other marketing materials might be limited or absent. This can vary significantly depending on the agent’s resources and the service package purchased by the seller.

Our team designs all print and digital marketing materials that include yard signs, high-quality fliers, and feature cards. To reach 100% of viable buyers, we unleash a digital tsunami of advertising that includes social media ads, e-fliers for thousands of agents, and more.

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SHOWINGS

Sellers handle all inquiries and showing appointments, necessitating their presence onsite during agent previews and client viewings. This direct involvement requires significant personal time and effort, as sellers must accommodate various schedules and ensure the property is presented optimally at each showing.

Sellers often manage the time-consuming and life-interrupting task of fielding inquiries from agents. Additionally, the responsibility of coordinating and tracking both agent previews and buyer showings falls entirely on the seller, adding to the logistical challenges of selling their home.

We field all email, phone, and text inquiries about the property, schedule private showings, and coordinate Open Houses. Buyer’s agents receive a fact sheet before showings and a follow up call afterwards. Clients receive regular updates on showing activity, feedback, and market demand for the home. 

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OFFER
NEGOTIATIONS

A flat-fee listing service should collect and present all written offers to the sellers. FSBO sellers are on their own. Ultimately, the seller negotiates with the buyer’s agent…from mutual agreement through closing…including adhering to the contractual timeline and deadlines. 

They may or may not consult or assist with negotiations surrounding the purchase and sale of the property. Negotiations can and do occur during the inspection period, surrounding financing and appraisal contingencies, and with closing and possession. 

We negotiate the best offer price and terms for our sellers. Our team tracks the timeline of key dates (contingencies for title, inspection, financing, appraisal, etc.). If something comes up that results in further negotiations, we inform our clients and handle it throughout the transaction.

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Closing

Coordination of the signing of documents, closing on a home, transferring keys, and possession of home is a whole lot of stress for a seller. Especially someone selling it on their own.

There is not a lot of information about what a limited-service agent does surrounding closing. Ask a lot of questions and hope the transaction doesn’t go south in the eleventh hour.

 Leaving nothing to chance, our team ensures the transaction closes on the agreed upon date. We are in constant communication with the buyer’s agent and lender, and the Escrow team to avoid surprises.

Successful Listings

Our Sellers Bragboard

"We want to sincerely thank you for all the amazing work that you did in selling our house. You both did fantastic work! You were thorough, conscientious, great communicators, positive, confident, and determined. You always an…
David & Ruth
(Sellers & Buyers)
"Jason and Kelli worked incredibly hard for us to get our challenging home sold in a market that was high. They did frequent open houses, and produced quality marketing. Jason would respond to me within minutes if not instantl…
Daniel
(Seller)
"Jason and Kelli were the BEST. Always available to answer questions, on time when they said they would be. Sold our condo in record time. We highly recommend them."
Jim & Debbi
(Seller)
"My experience with Jason and Kelli was wonderful. They were very caring about selling the property and I felt they cared about me. They went over and above selling condo even after 5 months. They never let me down."
Judy
(Seller & Buyer)
"Jason and Kelli are a joy to work with! They were available to answer any and all questions quickly. We appreciate the clear expectations they set for us. It made for a calm home selling experience. We are grateful for all th…
Brad & Jill
(Sellers - WA, Buyers - ID)
"We purchased our first home with Jason and Kelli and have now sold with them as well; what a blessing that has been with their guidance! Once we needed to begin the selling process, I reached out once and we were on a phone c…
David & Ashley
(Buyers & Sellers)

Backstories

Our Success Stories

We Sold the Same Home TWICE in One Weekend!
Our sellers just got informed that they were being stationed across the country. It was January and they needed to sell their home fairly quickly. Unfortunately, they were unable to wait a few months for the optimal Spring housing season to kick off the busiest market activity of the year. We let them know that activity would be slower due to the time of year...
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It Only Took 40 Open Houses to Sell This Home
The year 2018 was a fluky housing market year in the Greater Seattle market. One of the biggest employers in the area brought a halt to expanding their workforce in the region due to the politically inspired “Amazon tax”. This meant many of the potential buyers working for that employer were on hold to see where the company would be moving to. And that is the moment...
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The Best Client in the World Sells for Over Asking
Our seller earned “Best Client in the World” status because she listened to every piece of advice we gave her about getting her home ready to go on the market. We gave suggestions to declutter rooms, move furniture, clean indoor and outdoor spaces, and box up unneeded stuff. She did everything we asked. And it paid off! Our photographer was able to take amazing shots...
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The Listing that Overcame the Global Pandemic
The plan for our sellers’ home was to have it go live on the market at the end of March. We had the pictures taken, marketing materials created, and the listing ready to go live. Historically, mid- to late-March has always been a great time to list a home as it is the beginning of the busy Spring housing market. But this year was different. It was 2020. And the Governor...
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